Egy logótervezés során sok kihívásnak kell eleget tenni. Kis helyen megjeleníthető legyen, egyedi üzenetet hordozzon, sokrétű felhasználhatóság jellemezze és legyen kész határidőre, persze adott költségvetési keretek között 🙂
Nemrég felkeresett bennünket egy ügyfél, hogy logót szeretne terveztetni. Amikor beszélgettünk, voltaképpen semmi információval nem tudott szolgálni. Kaptunk egy cégnevet… és egy határidőt… nem tudott szolgálni közelebbi információval.

Nem támogatjuk a „bízzon meg bennünket és 24 órán belül megkapja logótervét… 20% előlegért. Ha nem fog tetszeni, visszaadjuk a 10%-át  🙂 eszmét, ezért próbáltunk alaposabban utánajárni az igényeknek, ízlésvilágnak.

Utóbb kiderült, hogy ez az ügyfél fogja a legjobb leckét adni számomra.
Elkezdtünk játszani a betűkkel, rövidítésekkel stb. A/4-es papír tele kreatív elemekkel, s vártuk a második találkozót. Mindegyik tetszett neki, csak a „nem erre gondoltam” válasz született.

A további tervezési folyamat már gördülékenyen ment, de a tapasztalatokat összegyűjtve elkészítettük az úgynevezett logó checklistet, egy  praktikus „alap kérdéssor”-t, melyet mostantól minden logótervezés első fázisaként a megrendelővel közösen megválaszolunk.

A logótervezés alap kérdései pedig :

  1. a logó vállalatnak készül, vagy egy konkrét terméknek, termékcsoportnak
  2. milyen az általános hangulata a cégnek?
    1. játékos?
    2. komoly?
    3. szakmai?
  3. Milyen korosztályú a cég célközönsége?
  4. kik a potenciláis versenytársak?
  5. van konkrét elképzelés alakzatra, stílusra?
  6. kialakult már valamilyen szín a cég megjelenésében?
  7. milyen színek jöhetnek szóba, vagy éppen milyenek nem?
  8. mi az elsődleges terméke/szolgáltatása a cégnek ?
  9. milyen hordozókon fog megjelenni a logó?
    1. névjegyen?
    2. fejlécben?
    3. offline anyagokon?
    4. weben?
    5. Az összes említett helyen?
  10. melyek a hosszú távú célok a cégnél?

A logó mindenesetre elkészült, utólagosan kaptuk az információt, hogy az általa Word-ben szerkesztett ClipArt feliratot szerette volna más színben látni 😀

 

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